Our Goal: Recruit external banking clients to credit card membership clubs.
Our Activities: For 16 years, from 2000-2016, we stationed hundreds of sales representatives at H&O, Sakal, Mega Sport, ID Design, Toys ‘R’ Us, Mega, Hetzi Hinam, Yenot Bitan and other chain stores on a daily basis, to sign new customers up for Cal’s credit cards (Visa, Diner’s and Mastercard, fly card).
Over 1.6 million customers joined Cal during this time! That’s roughly 10 thousand new customers each month. To keep up with the goal, we have recruited and hired approximately 6,500 salespeople over the years; about 400 salespeople per year.